Introduction to SharePoint Branding
November 14, 2010 Leave a comment

Slalom Consultant Tracey Nolte is a SharePoint User Experience engineer who enjoys designing and developing engaging, intuitive and beautiful sites for companies of every size.
During, my presentation at SharePoint Saturday in Dallas. I talked on a very high level about Branding SharePoint. Below is a link to my slide deck, but I’ll also reiterate it in snippets below.
Click here to download Tracey’s complete slide deck as a PDF: Introduction to Sharepoint Branding.
The first concept is UX/IA, which stands for User Experience Information Architecture.
A way to approach design …
- defines users motivations, needs, wants and pain points
- designs interactive /iterative solutions with users
- delivers a clean site with intuitive navigation, logical taxonomy and an engaging BRANDED user experience

Branding is is the artful process of combining:
- Logos
- Colors
- Style
- Information
- Culture
- Design
Click here to download the entire presentation.




